“We enrolled 75% of our 2007 new campers by September 1st and we’ll be entirely full by mid-November. This is a record-breaking enrollment year for us,” says Scott Brody, Owner/Director of Camps Kenwood and Evergreen in Andover, NH. Brody credits CampMinder with “improving [their] productivity in a way that can’t be measured.” “Ever since we started working with CampMinder, prospective families stopped falling through the cracks. We know we are following through responsibly with every interested parent.”
More Effective, More Efficient
According to Brody, “Maintaining, in one place, detailed information about our prospects and our communication history is critical to the success of our recruitment efforts. Our entire recruitment process is more effective.” Prior to CampMinder, Kenwood-Evergreen’s recruitment time competed with the time required to key data into their database. “Now, information about interested families feeds directly from our website into our Lead Management System. We don’t have to waste our time entering data.”
This year, Kenwood-Evergreen plans to utilize CampMinder’s online camper application to further streamline their recruitment process. According to Brody, “We’re excited to offer online applications to our new and returning families this year. Families will update their contact information, choose a session, and securely pay by credit card online. We’re going to save even more time!”
Kenwood-Evergreen makes heavy use of CampMinder’s notes and reminder systems to build trust with families prior to enrollment. Says Brody, “We are asking parents to trust us with their most valuable possessions: their children. CampMinder allows us to 
take better care of our campers by making important information accessible and further helps us keep our word by reminding us to call families back when we say we will. The confidence this instills in parents is immeasurable and invaluable.”
