A systematic camper recruitment process leads to better enrollment. Fill your camp with less stress.

In its first year working with CampMinder, Camps Kenwood and Evergreen in Andover, N.H. immediately saw results. “We enrolled 75 percent of our new campers by September 1st and we were fully enrolled by mid-November. That was a record-breaking enrollment year for us,” said Scott Brody, Owner/Director of Camps Kenwood and Evergreen. Brody credits CampMinder with “improving productivity in a way that can’t be measured.” He said, “Ever since we started working with CampMinder, prospective families stopped falling through the cracks. We know we are following through responsibly with every interested parent.”

More Than Just a Camp Database

According to Brody, “Maintaining, in one place, detailed information about our prospects and our communication history is critical to the success of our recruitment efforts. Our entire recruitment process is more effective.” Prior to CampMinder, the Kenwood-Evergreen team spent precious recruitment time keying data into their database. “Now, information about interested families feeds directly from our website into our Lead Management System. We don’t have to waste our time entering data.”

Kenwood-Evergreen uses CampMinder's online camper application to further streamline their recruitment process. Having parents update contact information, choose sessions and securely pay by credit card online saves them days worth of hours, if not weeks, each year.

The camp also makes heavy use of CampMinder’s notes and reminder systems to build trust with families prior to enrollment. Said Brody, “We are asking parents to trust us with their most valuable possessions: their children. CampMinder allows us to take better care of our campers by making important information accessible and further helps us keep our word by reminding us to call families back when we say we will. The confidence this instills in parents is immeasurable and invaluable.”

Next: Communication Tools at Camp Champions